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What is the Best Way to Successfully Market to Engineers?

ESD Senior Project Engineer Ben Olejniczak is joining a panel of peers to discuss the best ways for marketers to reach professionals like himself.

The discussion is part of CFE Media and Technology’s Marketing to Engineers live seminar event on May 3. After a three-year hiatus from meeting in person, the event returns for a day-long examination of how to engage, convert, and sell to target engineers most effectively. Olejniczak says he will be joined by other engineers and technical experts from a variety of backgrounds to answer questions such as:

  • What are the top three things you need to know before specifying a product? Where do you want to find this information?
  • What is missing in the way of content from manufacturer websites that would make your job easier?
  • When doing your own research on a product, what are the biggest factor that goes into your research stage?

The Marketing to Engineers seminar features industry experts presenting tips for successful integrated marketing campaigns and the latest trends relevant to the engineering community.

Sharing his professional knowledge and technical expertise freely with other industry colleagues is one of the ways Ben Olejniczak works to further ESD’s mission to improve society through the built environment.

Contact ESD’s experts for more information on how ESD can help with building automation, technology, cybersecurity, or other engineering design requirements.

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