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How Do You Market to an Engineer?

Engineers are busy creating designs and improving buildings. What are the best ways to grab their attention – in other words, what tactics should be used to market to them?

Maria Lupo, a project manager and building-automation specialist for ESD’s automation team, offered her insights on a panel recently at CFE Media’s Marketing to Engineers event in Chicago. She and others answered a host of questions, such as: What are three things marketers can do to be more effective at marketing their products and services to you? Does technology liberate or burden your company?