For marketing to succeed, engaging current customers is crucial; it builds loyalty and helps bring a positive return on investment. But what are the best ways to achieve customer engagement?
That’s one topic that will be addressed when Tony Kempa moderates the panel “The Shift to Consumer Experience” during the 2018 CMO Leadership Forum presented by Argyle on Tuesday, Feb. 27 in Chicago. He will lead the discussion about how fellow marketing executives use content and storytelling to enhance customer relationships. Kempa will also join panelists in sharing best marketing practices and war stories.